Stride Radio

Listen! Asake’s Fashion Sense is Intentional

Apart from a unique, personal sound that every artist strives to possess, the next thing is establishing a pattern of identification. Previously, this pattern used to be in the voice, the intro to songs, the kinds of videos shot – something to help you distinctively identify them. However, artists are now creating a physical identification. It is why you’d see Rema performing with teddy bears on the stage, Ruger having an eye patch, Wizkid using a big vulture and Burna Boy’s representation as a gorilla. While these identifications are for brand purposes, they are also for the purpose of describing who they are despite the existence of a brand.

For Asake, it is his style of dressing. Since his rise to stardom in 2021, Asake has been on one album spree after another, and he understands his time is now. If he is not becoming the landlord of charts, he’s releasing a finely composed body of albums, selling out international arenas or winning multiple awards.

Just like Asake was intentional in getting people to become familiar with his sound, so is he intentional about his style of dressing, which is now considered different. From his hairstyle down to his boots, the thin locs in Sungba’s remix, the multicoloured hair in Peace Be Unto You, his twisted locs in Lonely at The Top, he understands how he wants people to see him, be it on stage or in music videos – different, unique.

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